is what you do if you want folks to find you when they need to find you. Let's face it...gimmicks are cliche and only work in the short term. Well, at one time they worked in the short term. Today's net user is much more sophisticated. You can't lead them along with falses promises because they won't stay for very long. If you want to attract and retain good quality visitors to your site, you had better give them what they are searching for and you had better give it to them quick and without obligation.
It's been said that long sales copy always outperforms any other method of selling in print. That remains true online with one caveat. Online long sales copy can't be delivered at one time and be as successful as its print counterpart. The reason why is that today's prospect won't stick around long enough to read the entire message.
So what's a person to do?
Don't waste folks time. Don't make promises that appear to good to be true and by all means be direct and make your point early on. Unfortunately, being direct and to the point is only half of the solution. There is a secret that any saavy online marketer is aware of that really makes a difference. What is that secret? Inbound Content Marketing! As I mentioned in the first sentence above, Inbound Content Marketing is what you say online when you want your audience to contact you. It's a methodology whereby you the marketer, present your content in a manner that encourages engagement. For instance, you could write blog posts and enable comments. If you use social media like Facebook, Inbound Content Marketing is when you write a post and encourage your fans to comment.
The search engines like recent relevant content written on a specific topic and the search engines will reward you with more traffic to your site if your content also encourages engagement. It's kind of complicated and probably too much and too deep to get into here. Besides, there are tons of websites that present detailed explainations of Inbound Content Marketing elsewhere. So what can you gain by reading this? For starters, how about a blueprint that clearly shows you how to implement Inbound Content Marketing into your marketing mix? Included with this blueprint is our own report on how to create leads with Inbound Content Marketing.
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